Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM’s recent chief marketing officer study ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

ROI = ($5,500 – $5,000 / $5,000) x 100 Your return on investment in company XYZ would be 10%. This simple example leaves out capital gains taxes or any fees involved in buying or selling the shares, ...

Affiliate marketing, or selling another person's products on your website for a commission, can be lucrative. Your site advertises the other person's or store's products using banner ads, text links ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming ...

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...