As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

Generative AI (GenAI) is reshaping the first steps of our shopping experience before we ever click “buy”. From ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

The idea that we make over 200 unconscious food choices a day has been repeated for years, but new research shows the number ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...