The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab ...

Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative ...