You can have an outstanding storefront, noteworthy customer service and a product or service that is in demand, but if people cannot locate your business, you will not sell a thing. One way that ...

Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

It can often feel like time has accelerated and your career is running on autopilot. Whether you’re going back to the classroom or not, the end of summer and the start of the school year are a good ...