Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Three psychologists walk into a bar to compose a witty toast to the power of humor. Or rather I picked up the phone and called each of them about the subject. (I’m just terrible at telling jokes.) But ...

NPR's Juana Summers talks with Damon Young about That's How They Get You, his new humor anthology featuring essays by Black writers. What do you do if you hear from someone about a really difficult ...

In a pilot study, most people viewed humor as an effective parenting tool and that a parent or caregiver's use of humor affected the quality of their relationship with their children, according to new ...