Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according to a poll conducted over the summer by Borrell Associates, a research firm ...
CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...
CHANTILLY, Va.—BIA Advisory Services is forecasting a strong U.S. local ad market in 2022, growing by 10.1% to $161.5 billion as mobile advertising spending surpasses direct mail for the first time ...
Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...
Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. The projection, which spans 16 media and 96 sub-verticals, ...
BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6% over ...
As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...
After giving a first look during a July webinar, BIA Advisory Services has updated and released its US Local Advertising Forecast, projecting $171 billion in total local media revenues for 2025. The ...
Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon's sluggish sales and inflationary costs. The new arm could take aim at the ...
To many Internet companies, Dwin Ngo represents the future. The owner of a Los Angeles day spa, Ngo has routinely spent thousands of dollars on print ads, each without concrete results. But recently, ...
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