The road to spot TV sales automation is littered with failed attempts by software providers yet buying and selling leaders continue to call for its realization. The Quest To Streamline Local TV ...

Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

Sharply higher political advertising next year will drive up overall local TV advertising by nearly 27% to $21 billion, according to BIA Advisory Services. BIA says over-the-air local TV will grow 28% ...

NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...

A comprehensive report on the opportunities for local TV in an evolving media landscape was released by trade groups TVB and CIMM. (Photo by Katherine Frey/The Washington Post via Getty Images) Last ...

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (MGNI) (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...