The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Gü's dessert packaging has undergone a redesign, spearheaded by strategy and branding agency Derek&Eric, to improve consumer ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

Yankee Candle's YC Collection uses a new monogram, curved glass jars, metallic lids, and new fragrances to premiumize its new sub-brand. Coca-Cola just gave this old-school soda brand a DGAF makeover ...

Randy Ludacer likes tweaking classics. As a graphic and packaging designer, he’s designed a package for coat hangers that resembles a shirt, a puzzle cube-like box that holds souvenir candies, and a ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...

From August 2026, the European Union will begin enforcing a single set of packaging rules across all member states as the ...