Summertime in Maine means outdoor marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick ...

Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Then there’s the wondering of how they ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

QR codes, once thought to be a relic of the past, are returning as a hot marketing trend. Thanks to improved smartphone technology and a consumer base seeking more and more digital interactivity in ...

Uniqode’s report shows that most teams put their weight behind social media and email, while QR Codes on ads rank only sixth in BFCM promotional channel usage. That puts QR Code adoption well behind ...

Whether it is through mail offers or specially designed vehicles, contracting businesses must have the ability to communicate quickly and effectively with their customers. This week, Drew Cameron ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

QR (or Quick-Response) codes have been around for some time. For folks who don’t know too much about them, they’re those computer-generated black and white squares that are typically associated with ...

If there’s a new and holistic approach that is becoming popular among businesses and marketers today, the use of the QR code technology, particularly the dynamic QR codes, first comes into mind. QR ...

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...