The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

The design and use of questionnaires in course and faculty evaluation are discussed and the literature surveyed. Problems of questionnaire construction and interpretation of results are described and ...

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. To make accurate measurements in market ...