The best solutions are often the simplest. Overcomplicated gadgets and flashy innovations might grab attention, but smart design focuses on making life easier. Some ideas are so clever yet ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Simple designs are easier to understand, cheaper to make, less likely to fail, and easier to fix than complicated designs. Yet, in my industry–making bags–complexity rules. This is because, for more ...

The French philosopher and mathematician Blaise Pascal once penned a letter to a friend in which, at the end, he wrote: “If I had more time, I would have written a shorter letter.” This quote is quite ...

Of course, what makes something good is subjective, but most of the answers are based on universally accepted design traits like even spacing between text blocks and consistent capitalization. Even ...