Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

The success of a small business depends on its ability to continually earn profits. Profit equals a company's revenues minus expenses. Earning a profit is important to a small business because ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Understanding the difference between sales revenue and profit is quintessential to understanding the principles of economics, business analytics and accounting. Both are examined when determining the ...

Business owners need employees that are able to get the job done, because employee performance is critical to the overall success of the company. Business leaders need to understand the key benefits ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

In today's global economic system, companies need to diversify to remain competitive. The benefits of a diverse workforce go beyond political correctness. Bringing in people with different backgrounds ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...