Elon Musk’s X has suffered a 60% decline in UK revenue in the last year, due to concerns over the content on the platform, The Guardian reports. This news comes after X switched the image-creation ...
WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system ...
Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now ...
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TikTok advertisers will soon need a verified TikTok profile to run ads in the app. TikTok is in the process of eliminating its Custom Identity option, which allows advertisers to place ads without ...
Spencer Lian-Thompson will focus on forging relationships with major retail media networks and technology partners, expanding ...
PayPal has tapped in its customer data to help merchants target their ads. The new service, Transaction Graph Insights, will provide brands with a cross-platform view of purchase behavior, not just ...
The brand launched the partnership in a new spot with Chipotle athlete and PGA Tour pro Max Homa, seen here. In it, Homa pulls up to a Chipotle drive-thru window in a golf cart, complete with Chipotle ...
It is not yet clear what the shutdown of the Corporation for Public Broadcasting (CPB) means for independent public media. Stations in rural and tribal areas -- many of which received half of their ...
This year is shaping up to be one in which AI search is rewriting the rules of discovery and creator ecosystems are starting to look more like traditional media, eMarketer predicts. Even B2B is ...
In an effort to help official sports organizations better utilize growing sports fandom and relevant cultural movements on TikTok, the ByteDance-owned video-sharing platform has announced a new global ...
Albertsons has unveiled an in-store measurement framework at CES 2026 to prove the impact of in-store retail media. The retailer hopes to move beyond attribution models to statistically validated ...
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