The new algorithm was supposed to help distribute lungs more fairly to people who desperately needed life-saving transplants. But a flaw in the process for awarding the organs to sick and dying ...

Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

Data science has created more and better applications for algorithms, particularly those that use machine learning, to help predict outcomes of interest to humans. But has the progress of algorithmic ...

There’s plenty of evidence that human judgment can be clouded by human emotions, prejudices, or even low blood sugar—and that this can have dire consequences for respect of human rights. For centuries ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...