Branding e-volution 2024 - Politecnico di Milano School of Management

VBS 2025 I FUTURE OF TV I LINEAR VS CTV I RABINDRA NARAYAN Excerpts from Panel Discussion - REGION AT ITS HEART: NO ONE SIZE FITS ALL, organised by Indiantelevision.com at #VBS2025. - Prediction: Linear TV's demise is imminent this year. - Transformation: Cloud Playout to drive enhanced revenues and tap into new markets. - Evolution: CRP set to supplant TRP. - Forecast: FPC's obsolescence on the horizon. - Key Point: Quality content equals increased revenue. Curious about what lies ahead for TV?